The homepage is often the first impression of your business, it’s what everyone sees and what will most influence a potential customer’s decision to work with you and your company. It should be easy to navigate, and visitors should have an idea of what you do in the first few seconds of their visit. Otherwise, you’ll likely lose them to the abyss of the Internet. This is why I focus most of my time creating the homepage on any webpage that I create.
Here are my top two tips that will dramatically improve your homepage:
- Make it clear how your business will benefit your customer. First off, this should be obvious, but you would be surprised how often it is not clear what a business does on their homepage. Make sure to state plainly what it is that your company does and offers. Then, make sure that you let your customers know how it will benefit THEM. The slogan on my website could easily be “I make awesome websites.” But this statement is only about me and not about my customer. This might sound harsh, but your customers don’t really care about your business beyond how it can help them solve a problem and make life better. The sooner you realize this and embrace it, the sooner you can show customers how much you can help them.
- Have a clear call to action. This is one of the most important questions to ask of your homepage, and I suggest creating a clear call-to-action (CTA) for new visitors. Your call to action is what you want visitors to do when they land on your website. This may be straightforward as stating Start Here or Contact Us. I also recommend stating your call to action at least two times on your homepage.
I’ve got more tips! Want to know more? Sure you do 😉 I compiled a checklist of 10 tips that will dramatically improve your homepage and I have it for you FREE. Just click the button below and let me know your email, and I’ll send it right out.